Give someone a scary book for Halloween is how this is being plugged. From the FAQ page:
All Hallow’s Read is a Hallowe’en tradition. It’s simply that in the week of Hallowe’en, or on the night itself, you give someone a scary book.
Scholars have traced its origins as far back as this blog post.
Is this instead of Trick or Treat? Because I don’t want to get egged, and the kids around here are mean.
Not at all. Trick or Treat is Trick or Treat. This is All Hallow’s Read, a great excuse to give someone a book.
You can give out scary books or comics to trick or treaters on Hallowe’en if you want to, obviously. (We recommend looking the child in the eye and saying, “Take it. Read it. Trust me… around here… a book can be… safer than candy.” Then chuckling to yourself, as if remembering something unfortunate that happened to some of the local children only last year.)
I had a book as a kid called the Three Investigators and the Mystery of the Green Ghost. The cover itself spooked me so terribly that I not only stored the book in my closet, but stored it face down.
Eventually I read the story itself and discovered it was pretty good. I think I read most of the series in my youth.
I might have to check out a used bookstore in the area and see if I can find a few bucks worth of spooky tales to offer to kids who come by. Maybe they’ll wind up fearing the cover of one of them like I did…