Did the Chilean miners agree to be walking advertisements?

Oakley donated sunglasses to every miner so they could come into the light protected and looking fashionable. People are complaining about Oakley’s self-promotion of their range of high tech eyewear ($180 and up). I think it’s crass but not entirely unexpected. And at least the sunglasses are being used for the purpose they were designed for, eye protection.

Somebody went and gave them Jesus shirts to wear as well. What’s the point of that design and execution?

The Jesus Film Project is a ministry of Campus Crusade for Christ International, the massive Orlando, Florida-based evangelical ministry.

The Jesus Film Project tells us they have translated the film into 1,105 languages and that it has been seen in every country. You can watch or listen to over a 1,000 of the translations here.

The main goal of TJFP’s ministry is to create and distribute effective media in every language, says Berry Fiess, the group’s director of field information services.

Seventeen days into the mine accident, CCCI country director for Chile, Christian Maureira, started contacting public officials to see if they could send the miners a copy of the film. Fiess said Maureira was able to reach a daughter and a brother of miner Jose Henriquez.

Through that family contact, the group was able to send an MP3 audio version of the Jesus film and an MP3 audio version of the New Testament in Spanish to Henriquez down in the mine.

Ahh, they’re using this to argue that all of these men should feel reborn in Jesus’ name now after their dark and long tomb experience, just like Jesus experienced!

Too bad some other group didn’t beat them to it and promote reality via t-shirts congratulating them on leaving Plato’s cave.

Fac sapias et liber eris. Make it that you are wise.

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