You know why Baby Einstein DVD’s don’t work?

Because Einstein’s parents were cousins. He was a product of cousins mating. Think your cousins could produce a genius of that level? Think every cousin pairing will? Obviously not. Albert Einstein’s parents whipped up the cream of the genetic crop when they produced that man and the world was never the same after.

It’s statistically rare for geniuses to be born anyway, so the assumption that some crapass Disney product is going to launch your less-than-average fruit into Advanced Placement Preschool is pretty craptacular from the get-go.

Does that stop people suing Disney for not making their children geniuses? Apparently not.

The Walt Disney Co. is expanding a refund program for its “Baby Einstein” videos for toddlers in response to challenges about the legitimacy of its educational claims.

The company upgraded a customer satisfaction program beginning last month by explicitly offering cash refunds on any DVDs bought from June 5, 2004 to Sept. 4.

Buyers can also exchange DVDs for a “Baby Einstein” book or music CD, or receive 25 percent off a “Little Einstein” product. The offer expires March 4.

The Campaign for a Commercial-Free Childhood, a Boston-based advocacy group, claimed “victory” Friday in its yearslong battle to protect consumers from falsely believing the videos could, for example, teach words to babies under 2 years old.

“We believe that this is an acknowledgment that baby videos are not educational,” said Susan Linn, a psychologist and director of the campaign.

Finally.

What a colossal waste of money went into those. Parents would have been far better off playing with their kids, giving their kids blocks and toys with connecting parts that they can touch and feel and manipulate. They should all be growing their brains through interaction rather than leaving them to sit in front of a screen while they’re still way too young to get anything from it.

About 1minionsopinion

Canadian Atheist Basically ordinary Library employee Avid book lover Ditto for movies Wanna-be writer Procrastinator
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4 Responses to You know why Baby Einstein DVD’s don’t work?

  1. Julia says:

    The craziest thing about this particular phenomenon is that children under the age of 2 are not supposed to be watching TV, period (American Academy of Pediatrics).

    I am, however, very interested in studies that indicate exposure to music has educational benefits — not the Baby Einstein products necessarily, although they have some audio offerings.

  2. 1minionsopinion says:

    Yeah, nothing wrong with the classical music end of things. Music is good for everyone, no matter what age. It’s just those silly vids that can’t deliver what they claim.

  3. 1minionsopinion says:

    Haaahaa.. Nicking a quote from http://www.walletpop.com/blog/2009/10/24/baby-einstein-didnt-make-my-kid-a-genius-duh/?icid=sphere_wpcom_inline

    “Truth be told, never did I expect to stick my kid in front of the vids, leave him in the cathode-ray oven for a few hours, then have him emerge as one smart cookie.”

    Awesome.

  4. tmso says:

    It is amazing what people will do to try to advance their children. Funny. 😉

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